Kindred Pantry
A warmer visual language for a small-batch food brand moving from market stall to shelf.
Selected work
Clearer on the outside. Truer underneath.
A few recent identity and digital projects, built around the real question behind the brief.
Field Notes
A focused editorial site that made a specialist research practice easier to understand.
Common Ground
A flexible campaign kit for a new community space finding its first members.
What I can help with
Enough strategy to make the making matter.
Brand clarity
Positioning, verbal direction and a visual identity that gives your next move a point of view.
Web direction
Information architecture, page design and a responsive site that gets people to the right next step.
Launch support
The practical final stretch: templates, handover and a calm set of decisions before you go live.
The process
A good process leaves room for good surprises.
Simple enough to follow. Thoughtful enough to get somewhere interesting.
Align
We define the audience, the tension and what success needs to feel like.
Shape
We find the clearest story, strongest direction and useful boundaries.
Make
I turn the direction into the identity and touchpoints your business needs now.
Hand over
You leave with a working system, not a mysterious folder of nice-looking files.
Start a project
Bring the half-formed version.
You do not need a polished brief. Tell me what is changing, what feels stuck and what you want people to do next.
Current availabilityTaking on one brand or web project for the next season.